BLI Blog

News from BLI & Other Curiosities

Don’t Fear Your Marketing Competitors. Learn From Them.

Posted by Jason Garza on Apr 28, 2017

Regardless of the products you’re trying to market, the audience you’re trying to cater to, or the industry you happen to be operating in, all businesses face competition. This is just a fact of life. But it’s important to realize that a competitor...

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Why Print Marketers Excel At Resonating With an Audience

Posted by Jason Garza on Mar 17, 2017

Any solid relationship, regardless of the type you’re talking about, has the core foundation of intimacy in common. This is true whether you’re talking about your relationship with your significant other, your relationship with your best friend, or even...

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The Major Qualities That Separate B2B And B2C Marketing Collateral

Posted by Jason Garza on Mar 7, 2017

When it comes to any marketing, the importance of taking the time to understand your audience cannot be overstated enough. Marketing is all about communication, and how can you expect to properly open up a conversation with someone if you don’t bother to learn...

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Qualities That Brands With Longevity Share

Posted by Jason Garza on Jan 10, 2017

In the world of business, there is perhaps no commodity more precious than longevity. Getting a brand up and off the ground is one thing – keeping it around for the long-term is something else entirely. Creating longevity will rely in large part on your...

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2017 USPS Price Changes: Marketing Mail and What You Need to Know

Posted by Jason Garza on Jan 4, 2017

Anyone who relies on the USPS for their direct mail marketing activities would do well to sit up and take notice, especially with regards to the price change information and other news that has recently been announced.

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Green Is Good

Posted by Jason Garza on Apr 22, 2015

Happy Earth Day! Now that spring is finally here after a particularly tough winter in Ohio, our attention is turning to the return of beautiful blooms, sounds of wildlife, and newly green grass. Speaking of green, many companies like to “green-wash” their image, but solid facts shine the brightest. Here are some interesting results from Bottomline Ink’s recycling and reuse efforts in 2014:

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