St. Patrick’s Day seemed the perfect time for Bottomline Ink to show off its creativity with a “Pot O’ Gold” promotion. We are well-known for our capabilities in the realms of print, mail, fulfillment, and promotional products. We wanted an opportunity to combine all of these resources and reinforce our capabilities as a marketing logistics provider as well.
In-house creative staff came up with the concept of using pre-cut and scored digital packaging stock to make a square “pot of gold”. Artists created imagery for the different panels, including a gold coin illustration on the box top and the requisite rainbow on the inside. The tag on the front of the box was personalized by using database-driven Variable Data Print. Lucky recipients of the boxes would open them to view a shimmering display of gold foil-covered chocolate coins. The artwork for the coins was also created by Bottomline Ink and the coins themselves were produced by one of our vast promotional products resources. The gifts were a hit with the recipients and many mentioned they wanted to do something similar for upcoming events and holidays.
From concept creation, to execution, to component sourcing, to packaging and delivery- Bottomline Ink handled the entire project. It was a great opportunity to “practice what we preach”- we are more than simply a printer, mailer, fulfillment provider, etc. Bottomline Ink has the talent and resources in place to execute your marketing ideas efficiently, effectively, and affordably. What is your next project? Let’s dream together.